HEART OF GOLD
A HITCHHIKER'S GUIDE TO THE GALAXY THEMED INTERNATIONAL BIRTHDAY PARTY
In 2020 our team was hired to develop a program for an event like no other. Our client was turning 42 and wanted to throw the ultimate birthday party, and so we set out to dream up and produce an adventure of mythical proportions. Over 9 days, 200 guests would travel to 3 cities, Amsterdam, Cappadocia and Monte Negro, thematically immersed in a Douglas Adam's Hitchhiker Guide to the Galaxy inspired world. Our studio managed the development of the Cappadocia, Turkey experience, which included 2 nights of large scale events at heritage locations, as well as gifting and media for the entirety of the party. These items included graphics, attendee gifts and the initial party invitation. Along with being thematically relevant the items produced needed to be fun, unique and engaging. Incorporating elements from the Hitchhiker's Guide to the Galaxy story I personally led or collaborated on the design, development, sourcing, fabrication and copywriting for The Official Heart Of Gold Babel Fish Invitation, as well the entirety of the party's gifting and media collateral, some items of which are featured below.​​​​​​​​
THE INVITATION
Concept: The Babel Fish character is described in Hitchhiker's Guide to the Galaxy as the universal translator. Since the invitees were of international origin and the party would be taking place in three different countries, Babel Fish was not only thematically appropriate, but also a fun and engaging concept. Babel fish would be designed to accommodate a voice module so that when squeezed a voice message would relay the invitation to the party. The fish would then be sealed inside an aluminum, food grade can, labeled, and packaged in a shipping box.
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GIFTING
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Event Logo
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Travel Kit
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Hot Air Balloon Medal
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Postcards
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Posters
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Event Pins
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Menus
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Passport Stamps
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Backgammon Board
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